As we all know, the Super Bowl is known for its comical commercials. Doritos is always one to have a creative and unique twist to its advertisements during the big game and even in its “everyday” commercials.

This year, Doritos decided to feature a pregnant woman in its advertisement. For its comical twist, the commercial had the unborn child’s image up on an ultrasound machine, while the father ate Doritos in the room. Every time the father would take a chip out of the bag and bring it toward his mouth, the fetus would move strongly. At the end of the commercial, the fetus flies out of the mother in order to get the Doritos from the father.

Funny, right? Not to the pro-choice group the National Abortion and Reproductive Rights Action League (NARAL), apparently. They blew up social media on Sunday night, completely bashing Doritos for “humanizing a fetus.”

People have the right to say what they want, but when is it too far? Doritos meant no harm in creating the commercial. The company is constantly putting funny twists on its advertisements. That is how the product is known and it is how it is remembered. For most people, the commercial was no problem.

This is not the first time NARAL has had an issue with advertising campaigns, though. The group seems to have someone on call at all times to tear apart commercials of all different companies. When looking at its Twitter feed, one can gather all of the groups harsh comments to companies ranging from food to cars to any other product of which one could think.

Not only did NARAL bash Doritos during the Super Bowl, the group also went after Snickers, calling the candy maker “transphobic.” The Snickers commercial featured an old man wearing a dress similar to what Marilyn Monroe used to wear. The dress was flowing in the wind and the old man was very grumpy, but as he eats the Snickers the old man then turns into the real Marilyn Monroe because of the hunger being cured.

Again, Snickers is known for its commercials about how curing your hunger will cure your “grumpy” mood. But NARAL said this is “transphobic” and “implies women being OK with being objectified as long as they have snacks,” according to the group’s Twitter account.

Sure, everyone has the right to speak the way he or she feels, but honestly, when is enough enough? If the roles were reversed and a pro-life organization were to bash commercials for things so ridiculous, pro-choice organizations would be all over it.

Some may agree, but many will disagree with the way this organization handled itself on social media. The group acted almost as though it was teenage girls trying to stir up trouble rather than an organization that is trying to push for something in which it believes.

There is a right way and a wrong way of doing things and in this case NARAL definitely took the very wrong approach.

The opinions expressed in this article are solely those of the writer and are not representative of The Slate or its staff as a whole.

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