At the time of this writing, Super Bowl season is about to come to an end. The Denver Broncos and the Carolina Panthers will have duked it out in the biggest game in the world, with the winner taking home the Lombardi trophy and bragging rights as the greatest football team of the 2015-2016 season.
Will it be the young and upstart master of the dab Cam Newton or the immortal and almighty State Farm spokesman Peyton Manning who hoists the trophy post-game? Which stalwart defense will have prevailed through the battle? Who will be going to Disney World?
Who cares? It’s time to watch commercials.
The Super Bowl is for everyone in America. Practically everyone in the country watches the game, or goes to a party where the game is on, or at least watches the companion game in the Puppy Bowl.
Companies know this, which is why the Super Bowl is the premier television event for commercials. Corporations pay millions of dollars for 30-second spots and the best, funniest and greatest of the commercials will forever be immortalized in YouTube infamy. Some people watch the Super Bowl just to see the commercials — they do not even care about the game.
Americans love to take an idea and overdo it to the point of ruin and Super Bowl commercials are no exception. With the reputation expected of these commercials, advertisers must innovate how they are presented and give it their all to deliver a commercial worthy of replaying.
At this point, the whole idea of Super Bowl commercials is absolutely ridiculous.
As I browsed social media or YouTube during the week leading up to the big game, I found myself stuck in a black hole of capitalism.
We now have the ability to watch commercials for Super Bowl commercials. There are literally previews for commercials.
What a time to be alive.
Most companies already released their commercials, or at least one of them, before the game. One could have watched at least a dozen commercials a week before the game. I actually could have written a review of Super Bowl commercials days before the game even happened.
C’mon, man.
Now I love wiener dogs, babies, Coca-Cola and Christopher Walken as much as the next red-blooded American, but this has gone too far. I do not even have to wait for some football game to come on to get my fill of chuckle-worthy or cute spots. I can watch them beforehand.
With Super Bowl commercials being an institution at this point, I understand that they must be innovated a bit to keep them from going stale and that by releasing them early, companies will make more money because more people will see their spots, but come on.
The sanctity of Super Bowl spots is being ruined by super-corporations that are hell-bent on taking my money for their products and I will not stand for it.
OK, so I watched the game like everyone else and I watched the commercials like everyone else. Please, just save the commercials for the game next year. How am I supposed to enjoy them if I have already seen them? It just takes the magic away.
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